trees for the future.

yale egc
annual report.

Over multiple years, Gokoro Design supported Trees for the Future with an adaptable visual language applied across print and marketing materials.

Client

Yale Economic Growth Center

Yale Economic
Growth Center

Services

Editorial Design
Infographic Design
Creative Direction
Marketing Design

Industry

Nonprofit & Social Impact

Team Credits

Kendall Garifo
Cate OKane
Lindsay Cobb

objective.

To establish and maintain a cohesive design system across brochures, reports, posters, and marketing pieces. While each project addressed a specific need, the work collectively reinforced a unified visual language over time.

approach.

We focused on building a flexible design system rooted in the organization’s mission and optimism. Circles and curved forms were used to echo growth, cycles, and sustainability, paired with brand colors to create an energetic and positive visual tone. The system was designed to scale across formats and audiences, supporting both informational clarity and emotional engagement.

outcome.

The resulting work strengthened brand consistency and storytelling across touchpoints, helping Trees for the Future communicate impact with clarity and warmth while maintaining design consistency.