obsessed with design, details and of course, the whole process

design brains.

At the core of our studio is how we think. Empathy helps us listen and understand. Strategy gives structure and direction. Creativity allows ideas to take form. Together, they shape work that communicates with clarity and purpose.

Goodness Okoro

Creative Director + Visual Designer


Goodness Okoro is a designer focused on editorial and information-driven work, with the goal to make complex ideas clearer and more human. Grounded in design psychology, her approach considers both the conscious and subconscious ways people process information, shaping visual systems that feel intuitive, trustworthy, and purposeful. With a master’s in Graphic Design and Digital Media and over fifteen years of experience, Goodness creates thoughtful design frameworks where meaning, structure, and human perception are aligned.

Melanie McDonald

Creative Support + Visual Designer


Melanie is a Berlin-based, multidisciplinary creative with a background in communication design, working across graphic design, photography, and event production. With an affinity for creating and curating beautiful things and memorable experiences, she brings visual intuition, concept driven intent, and emotional resonance to every project. Guided by curiosity, color, and collaboration, her practice focuses on translating ideas into cohesive, meaningful visual outcomes that feel deeply considered and undeniably human.

our approach.

Our work is grounded in editorial thinking and design-led strategy. 

We work closely with clients from early discovery through execution, shaping systems that support clarity and consistency.

Creative Direction & Design Consultation

Design consultation for visual feedback, creative direction, and UX/UI insights. Ideal for brand audits, design critiques, and short-term strategy sessions.

Brand Identity Design

Custom brand identity design including logo development, typography, color systems, and brand guidelines. Built to create a clear, consistent visual foundation.

Editorial, Infographics & Marketing Design

Design services for editorial publications, data-driven infographics, and marketing assets. Includes reports, toolkits, campaigns, pitch decks, and more.

UX / UI Design

User interface and user experience design for websites, platforms, and digital products. Includes design systems, component libraries, and visual consistency across screens.

Creative Direction & Design Consultation

Design consultation for visual feedback, creative direction, and UX/UI insights. Ideal for brand audits, design critiques, and short-term strategy sessions.

Brand Identity Design

Custom brand identity design including logo development, typography, color systems, and brand guidelines. Built to create a clear, consistent visual foundation.

Editorial, Infographics & Marketing Design

Design services for editorial publications, data-driven infographics, and marketing assets. Includes reports, toolkits, campaigns, pitch decks, and more.

UX / UI Design

User interface and user experience design for websites, platforms, and digital products. Includes design systems, component libraries, and visual consistency across screens.

Creative Direction & Design Consultation

Design consultation for visual feedback, creative direction, and UX/UI insights. Ideal for brand audits, design critiques, and short-term strategy sessions.

Brand Identity Design

Custom brand identity design including logo development, typography, color systems, and brand guidelines. Built to create a clear, consistent visual foundation.

Editorial, Infographics & Marketing Design

Design services for editorial publications, data-driven infographics, and marketing assets. Includes reports, toolkits, campaigns, pitch decks, and more.

UX / UI Design

User interface and user experience design for websites, platforms, and digital products. Includes design systems, component libraries, and visual consistency across screens.

location.

Remotely based in Albany, NY and Berlin, Germany.