ag chemical prices.
Farmers Business Network needed an infographic in 2016 to expose a problem most farmers knew existed but had never seen visualized: that the same agricultural chemicals sell for wildly different prices depending on where you farm.
Client
Farmers Business Network
Services
Creative Direction
Infographic Design
Industry
Consumer Goods & Retail
Team Credits
Kendall Harris

process.
The data was striking on its own, price spreads of over 300% for the same product, so the design's job was to make that outrage legible and immediate. The semicircular gauge chart anchored the piece, using a green-to-red spectrum to visually reinforce disparity across chemical categories. Supporting charts broke the story down further by state and by distance between farms, each adding a new dimension to the same core argument.


