ncsm brand refresh.

NCSM, a national leader in mathematics education, needed a refreshed visual identity to remain relevant in a shifting educational landscape.

Client

NCSM

Services

Brand Identity
Marketing Design
Creative Direction

Industry

Education & Academia

Team Credits

Dionne Aminata
Alison Kothe
Katey Arrington

objective.

To establish a clear, credible brand system that could support NCSM’s work across education, advocacy, and public communication.

approach.

The refresh centered on defining a disciplined visual language that balanced authority with accessibility. Core brand elements were clarified and structured to create consistency across applications, from foundational assets to outward-facing materials. The system was designed to be flexible without losing integrity, allowing the brand to adapt while remaining recognizable.

outcome.

The refreshed identity provides NCSM with a strong visual foundation anchored by a clarified logo system applied consistently across collateral. From core brand assets to educational and advocacy materials, the system strengthens recognition while allowing the organization to communicate with confidence across platforms and audiences.